[quote=Svile1604]Hello fellow Piggington subscribers….The project is known as Millenia (Milleniasd.com). A luxury apartment section of the community is almost finished. The website makes claims that it will bring the South County a new heart, and will be the next great place in San Diego. As the website tosses around “San Diego” and “South County” quite abit, I suspect they are wanting to stray away from using “Chula Vista” in their pitch.. . .[/quote]
I just had a chance to peruse the developer’s pipe dream of a gallery:
There’s is even a drawing of a city bus in the mix delivering shoppers to an “upscale” shopper street scene.
Um, City (yes, this IS Chula Vista, no matter whose “sales pitch” we use) cut their bus service wa-a-a-ay back about two years ago and CVT’s former level of service still has not resumed. Where are all these shoppers going to come from (in the shadow of the Otay Ranch Center which already has this style of shopping) to make this project a success??
Uh . . . using “Chula Vista” as opposed to Otay Mesa (in SD proper and just a stone’s throw away from this proposed project) in the developer’s description might be preferable, IMO. The next exit on I-805 is Palm Ave (less than 1 mile from Millenia, as the crow flies), which has had big box stores and chain stores in a long strip mall for about 13-14 years. Residents in that area want fast food, Kaiser and big box discount stores, NOT upscale specialty stores, private doctors and sit-down restaurants (requiring tipping). Mexican shoppers gravitate to the 3 Macy’s and 2 JCP’s (dept stores) in South County on the weekends for coupon sales and typically buy their dry goods (clothing, shoes, bedding, hshld items, etc) in bulk. If this ambitious project is approved in its entirety, it will be hard-pressed to get regular bus service from the trolley line (essential to attract many Mexican shoppers). Shoppers and diners who reside in other parts of the county aren’t going to drive down there for “destination” shopping/dining because they have their own well-established places to shop and dine. And “boomers” (LOL Shoveler and FIH) have many, many options on where to retire …. namely, they can retire in Rosarito or Ensenada, right on the beach for LESS than the cost of a one-bdrm sh!thole in “Millenia” with shared walls and a 1.7% in MR bonds attached to it. This group can even retire in San Felipe or Cabo in a larger home than the typical beach house closer to the border for LESS.
I’m having a hard time seeing WHO this developer is trying to attract to a project like this. The wheel has already been invented down there and longtime owners in Otay Ranch are only JUST THIS YEAR inching out of being upside down on their homes.
