[quote=spdrun]Certainly a better product than Beats,also valued at 3 billion.[/quote]I would agree with that. I think Apple is trying to buy the ‘name’ and the perceived following, probably from late Gen Y, current Gen X types. Personally I prefer Bose equip. Amar was one really sharp cookie. Vanu is not too bad either.
At $3bil, it way overvalues both of them. Nothing particularly special about putting a vid cam in an environmental enclosure. There is even a undersea pressure rated enclosure for my old Canon S70, which predates GoPro. The S70 can do video as well as pics. Somewhere around here, I have a water resistant competitor to GoPro. No real moat on GoPro.
