On the other hand….
In some ways, now is the perfect time to buy or start a business. Labor is cheaper, and arguably higher quality than in the boom times when workers were picky and demanding. To buy or rent for your business is vastly cheaper. To build anything costs way less than a few years ago.
Profits are simply revenues minus costs. Now is the time to hammer down costs and undercut the competition with lower prices, better service. The problem, of course, is on the revenue side in this depressed economy.
But in the broader economy, especially for big business, their profits have rebounded smartly, thus fueling the stock market recovery, largely because they are beating down costs, and thriving even on reduced revenues.
