Not only is SoCal/IE region affected by these Centex price cuts they are the following the same formula to push sales here in NorCal (Contra Costa county) as well. Recently they are offering upto 15% price cuts on a single day sale. That figure amounts to ~ $200k on their million ($1.2 mil) plus homes here in San Ramon ! Its about time !! Wonder what the folks who bought last month think about this. Centex may have offer apologies a la Steve Jobs and credits for future home purchases.