No one is mocking the pick-up or SUV owners that actually use the trucks for some utility. I haul a few kayaks and bikes with my SUV (along with two Siberian huskies).
BUT, when I’m wearing my Birks and sandals and loading up my truck and I see a Hummer with a 50 year old executive dressed in business casual, you really do have to snicker.
To each is own, but now that a fill-up of my Jeep is around $90, I drive the Mazda3 a lot more (and bike quite a lot).