Marketing creates artifical demand and need. People buy things on credit without thinking about the 20% APR in interest they’ll be paying for it down the line. People buy cars and yes, homes, that they realistically shouldn’t be able to afford.
For the past 10 odd years, the government has relied on consumer overspending to drive the economy. I really hope the consumer spending bubble has a “soft landing”, because if not it would be far, far worse than the real estate bubble’s collapse.