It’s not what you might think. The relationship is inverse. It’s when the wine industry realizes there’s enough suckers prepared to pay over the odds for an over-rated fermented juice, smothered in high-falutin terms, that pumps up its ‘snob’ value. It’s killer secret marketing weapon is amnesia. You wake up the next day forgetting what you paid, and go do the same thing all over again 🙂
