Just like FLU did, you have to negotiate, threaten to walk.
At least if you ask for a discount, according to the Wall Street Journal, citing two cases in which subscribers got almost 50% knocked off their bills.
“As competition builds between cable companies like Comcast (CMCSA) and Time Warner Cable (TWC) and telcos like AT&T (T) and Verizon (VZ), service providers are slashing rates to keep subscribers.
This is not good news for the cable and telco companies, of course. While reducing churn is a good thing, slower monthly ARPU (average revenue per user) growth — or perhaps ARPU shrinkage — is bad news” http://www.alleyinsider.com/2009/1/cable-companies-announce-unofficial-40-off-sale