It’s hard to grow tuition at 10% per year if you can’t get your hands on new pots of money. The college cost bubble will pop at some point, but maybe not quick enough to save some of you. Unfortunately people have to vote with their wallets and stop playing the FAFSA game. I think we’re at that point where the return on investment has to be considered. Is a $100K education really going to get you a positive return for your particular child? The content I learned in college a decade ago is exactly the same as the content today yet it costs 3-5 times as much.