In my case, I don’t want to have an EMT, ski-patrol member, search-and-rescue member or person I’m with have to sit on hold with a toll-free number to first find out “where I’m supposed to go” if I’m injured or fall ill (that is, IF he/she can actually GET cell phone service, lol). I want the 2-5 doctors available within a 50-mile radius of where I am to be able to treat me, even if that is in a helicopter or on-site and they rushed from home to do so. And I want the emergency providers to know that their agency will be reimbursed by my carrier, so I get the best care. I want them to take me where THEY think (in their best judgment) that I should go and take me to the most convenient place for THEM to get me to (for stabilization). After I get to the (likely small regional) hospital, I don’t want my providers there to be told that I’m not eligible to be flown to a particular trauma center or to be treated in xyz hospital by xyz provider who will fly in to perform surgery on me.
Blah, blah … you get the drift.
In a nutshell, I want CHOICE. And for that, I will settle for a higher deductible if I have to in order to afford the premium.