If the European cars gets 10-20k more expensive, would you buy a base 3-series/C-class or a loaded GS460/M45 etc?
It seems to me, European cars have been (are) more expensive even when unloaded. They are not necessarily better but consumer fickleness spawns this thing called ‘cache’ which equates to ‘the price you paid’. People will always want other people to know that they paid more for their car.