I think what Alex_angel might have meant was that, people suffering from the trauma of losing their home may feel it’s a little soon to be the target of campaigns. I can empathize with people who may feel opportunists are a little insensitive in trying to cash in on their misfortunes so soon after the event. However, I agree a more charitable angle would take the edge off it.
I was amazed that there were prime time ads appearing on TV, saying ‘now is a great time to buy a house,’ right in the middle of a natural disaster, where hundreds of homes were being burnt to the ground, moreover, when there is also clearly a downturn in the market. That is plain stupidity.
