I live in UTC and my rent has gone down in the last years. Now paying the same as in 2004. There are always concessions and move-in specials. Almost nobody pays the advertised price. During the real estate bubble rent increases have been 2-4%. I wouldn’t be surprised if rents in San Diego keep going down for a few more years. Many foreclosures have been picked up by “investors” so there will be a lot of competition.