I dont know jack about the cell phone biz, but I do know I tried to get my GF a new cell phone for her upcoming BDay, and she turned me down. “Its too expensive” she said, and “I dont wanna get a new phone that I then have to get a data plan with.”
I think it is hard for tech people to realize that the rest of the nation doesnt care about alot of the stuff they do. This isnt the 90’s, and cell coverage isnt an emmerging buisness. Growth will come slow, hard, and be cost vs quality driven.