I did hear one of the Johnson & Johnson heirs (he made a documentary — I think — about the heirs to mega-wealth in the U.S.) mention that it was taboo in their family to ever mention money. My impression was that those who had THAT much money — old money — were less inclined to flaunt it. Tiger Woods wouldn’t be a good example in this category.
Having said that, it seems like the conversation may have offended someone (La Jolla Renter), and I’m not sure why…
I really don’t know what the truly rich do though because we don’t really hang out LOL!