I can’t get too specific about the “who” as all our clients have NDA’s for their results, but I guess I can come up with some general results by category.
Keep in mind these results are for individual companies over time with the same marketing mix in place.
Over the past 6 months lead volume has dropped as follows:
* Flooring is down 70%
* Kitchen Remodeling is down 55%
* Window Treatment is down 23%
* Driveway Paving is down 10%
I wasn’t sure about the summer months either, but actually thought they’d increase some as (nationally) more remodel jobs are completed in the warmer months. However, I don’t have hard evidence for this and I wasn’t on these accounts last summer, so I don’t have direct comparison data to compare to.
There are certainly other factors that contribute to these particular results, but as a whole, things are slowing considerably for our clients.