I agree that both parties in the video were being superficial but other than commenting about an article of clothing, the weather, a sports team, etc, it’s an easy introduction line that’s commonplace and complementary.
Both parties use outwards expression of money and materialism to their advantage. The non materialistic man or woman who is attractive looking physically with a high mileage 12 year old compact car that’s paid for and non designer clothes, but through savings, smart shopping and hard work has a large wallet/bank account will most often be passed over in southern California for a person who shows off money and materialism but may live in credit, have high debts, and a low bank account.