I actually believe those sales agents (gasp). Here’s why.
They’re rushing the first 3 phases out in order to have them built by December. As some folks may know, a company’s quarterly & annual results are important to shareholders. Getting the homes built (closed escrow) by December means that the revenue will count against that particular quarter (and perhaps year). It makes sense that if Pardee (owned by Weyerhaeuser) isn’t moving enough units in their northern properties that they would try to make up for it by selling more of their (presumably nicer) southern properties.
I’m not saying they haven’t also factored in the fact that the RE market is slowing. I’m sure that factored into this move. But rushing the first 3 releases seems more geared to a December close than any type of ‘panic’ by Pardee. I’ll bet releases 4 to 6 of the Ridge will be much slower, perhaps every 4-6 weeks, since they’ll be closing after December, and hence no particular rush.
It also makes sense that Pacific Highlands Ranch units would move slower: the commute is much worse (56), and the Mello Roos are much larger.