True Dealer Cost is INvoice-Less Holdback(usually 3% MSRP) less advertising (usually about $300) less finance (Usually about 250) less Manufacturers Rebate (in This case 2500. Destination charge is part of a vehicle. It is not an add on. If someone wants to argue over it it simply comes out of holdback or mark up but it is actually part of the car.
Did you pay cash on the vehicle or did you finance? Did you have a trade in?
If this is a cash price then I would say that it is a good deal.