First things first, bring lack the extra track of the luge and get safer protective equipment. The thrill of snow sports is speed so make the tracks longer, faster and possibly include some loops (that would be sick).
Bring in some of the crazy winter xgames stuff like big air.
How about snow wrestling?
What about super 8’s in skiing?
Why not introduce some crazy heli skiing race, where teams of riders are dumped on top of some sick glacier and choppers with cameras follow them down cliffs and chutes.. would be thrilling to watch.