Cyphire, it takes nearly two dollars to equal a British pound. Further, if a Whopper is on the menu for $4 here, it is on the menu for 4 pounds there ($8). When looking at the price of items there, the number seems right, however, you have to mulitply by two to convert to dollars. For an American converting dollars, your daily needs are twice as expensive. Further, the Brits are some of the most highly taxed people on the planet.