Back to your “branding theory,” NSR … the vast majority of chemo drugs are still “brand name” only and exorbitant in price. I notice there are a lot of Big Pharma commercials during primetime shows after 9 pm (such as ABC 20/20) which are targeted to boomers. A lot of these advertised drugs are just discretionary, imho. I’m probably going to catch flak for saying this but there are a lot of “Lyrica” and seritonin reuptake inhibitors (mood elevators) commercials during these time slots as well. One would think it is common to want to take all this stuff … even in combination with other drugs.
“Tell your doctor what other drugs you are taking,” and, “ask your doctor if XYZ is right for you.”
These long commercials are essentially telling viewers to ask their doctors about those drugs and request to try them because of a TV commercial they saw!
Why would someone want to get on more drugs instead of explore other (non-pharmaceutical) ways to address their chronic pain??
