At least right now, I am not sure people are aware the market is primed for a 10% increase. Zillow has been broke for more than a year now in San Diego. Despite the inventory figures above, it predicts 92107 will go up 0.0% for the next year (it was 1% a few weeks ago). Meanwhile the media is reporting no increase this month based purely on median price, not the more accurate PPSF Rich uses or the paired sales of Case Schiller. Overall, even during the big increase years of 2012 and 2013, I don’t sense the popular interest in RE as a get rich investment anything like the mid-00s.