an – I think we should all start applying economics to all our daily choices now. I could go out to lunch today, maybe In-and-Out or Rubio’s, but I think it makes more economic sense to eat dog food or just dumpster dive for some day-old bread. Who cares what it tastes like, that’s too subjective. Rational economic thinking will always come out in the long run. How can you objectively quantify taste anyway ?