Large apartment complex used to offer huge incentives to lure you to sign a one-year rental agreement with them. You can move from one unit to another in the same complex to take advantage of the low offering. Not anymore. Nowadays, you are going to get huge discounts compared to market price if you renew your lease.
A colleague of mine lives across the street from the Costa Verde called Towers at Costa Verd which is owned by the same ownership. This complex targeted more towards UCSD graduate students and younger professionals. Three years ago, you can scored a 2-bedroom units there for just under $2000. He is paying like ~$2300 a month now. Here is their latest craigslist ad, $2700 a month:
