In San Diego region, annual change in rent is 5.1%. Areas that are desirable and closed to the job center are increased faster than the city as a whole.
I was helping one of my coworkers to look for a place. Costa Verde, located in UTC, which is sort of an extension of UCSD dorm was charging ~$1500 for a 2-bedroom unit back in 2005. Here is their latest ad on the craigslist for a 2-bedroom unit:
This is close to ~40% rent increases for the past decade. I highly doubt that the rents for apartment units in Mira Mesa only increase for ~10% for the past decade. If you believe Zillow’s number, the rents in Mira Mesa increase over 6% for the last 12-month!