“The guy is a fixture and I don’t see him going anywhere unless there would be heavy public backlash against him.”

Sorry, but I think you are dead wrong on this. The MSM will need to maintain credibility going forward. That is why you see articles in LA Times now on their front page. If they continue to be in denial as Rome burns around them then there will be backlash in the ratings eventually.

This is why Lanser of the OC register began to report bearish news and opened up the blog and got Padilla to come on board. LA Time is now trying to get out in front of this because the magnitude is starting become clear to them and if they continue to ignore it they will lose all credibility in the eyes of the public.