The reason why these new homes are selling is because the builders have to sell them. They will continue to lower prices until all their units are sold. They will sell the homes for whatever the current market will allow. There will always be new homes for sale as long as builders can make a profit. Once we get to the break even point for builders, the master planned communities will have to lower the price of land to make it profitable for the builders. Everyone involved with builders making a profit will have to lower the prices. Materials, Labor, Fees, Land, Commissions. This will continue until people can afford homes or demand picks up.