Hmmm. You open the account with $50 and funnel another $600 ($50 x 12 months) over a year. Then you get $100 – which translates to about a 15% bonus.
Sounds good to me – even though that $100 carrot may not sound like a lot, it would be priceless if it got people to start “hands-free” saving (ie, doing it the automated way.)