LOL ! Substitute Scottsdale,(Snottsdale or Snobbsdale), AZ for Carmel Valley and it also matches perfectly, and one of the main reasons I moved out of there after several years. In the Greater Phoenix metro area there’s a strong visceral antipathy to that Scottsdale/CV type of lifestyle, even somebody creating a blog site, (scottsdale-sucks.com),with witty posts on the phonies,wannabes and status-seekers. Besides the absurd soccer mom phenomenon, another common term and species there is the Scottsdale 30K per year “millionaire”.