[quote=kauaiagent]urbanrealtor – very true re. brand names. I’m curious about why you think Pru is “circling the drain”.[/quote]
They have shuttered 90% of their SD county offices and most of their agents in the central SD area have left to Windemere or Ascent.
They forgot the basic fundamentals of brokerage.
When you are an agent, your customer is the client.
When you are a broker, your customer is the agent.
They forgot that its the agents, not their branding, that pays the bills.
They offered agents all-inclusive packages with a 55% split. Most offices offer a 75% starting split and some offer a 95% starting with a monthly fee.
Funny, they seemed pretty successful until they got bought by Berkshire Hathaway.
