Yesterday, I spoke with free-lance journalist who covered real estate for 10 years. I asked her why the media reports on the crazy thing that realtors say, such as “this is a great time to buy, land prices only go up”.

She told me her job is not to make an opinion or analysis. A reporter’s job is to present both sides of the story. Her goal is for a reader to walk away with some new information, or just a thoughtful, “Wow, that was sure interesting”. She seeks to report both sides, regardless of whether she agrees or not.