I rent a condo near UTC mall and my rent will be raised 3% soon (end of year lease). I’m seeing a settling point for 2BR/2BA condo rentals here at $1650-$1750.
As for the “more people coming into SD” theory, please keep in mind that Biogen-Idec just laid off a bunch of people in the Biotech sector, and no new BIG tech/biotech starts are happening. All the job growth for the past 3-4 years has been related to real estate.