I personally don’t see people this age (mid-twenties) pinching as many pennies as the article states.
The sense of entitlement innate to this generation will continue to drive personal spending on all the toys they couldn’t afford in high school.
Their spending will slow through the recession, but they’re putting off life’s major decisions (kids, marriage, house) thinking they have 50-60 years to do all that. I think as they come to the realization debt is bad they’llpush those descisions back even further, opting for that brand new camera phone or iPod.
Very few of these people actually save money, and with down payments making a comeback expect this generation that has been priced out of a home anyway to delay buying even longer.