i thought about the problem of sales after posting and rationalized that a startup is going to have a hard time in sales either way. moreso during recession, sure, but with “the right investors”, able to weather the teething period… meanwhile, you take advantage of better conditions overall to fully develop and flesh out your product.
of course, the business type and the product will make a difference. i’m assuming you’re doing a tech thing and not designer tshirts. a good idea that can doing something better or faster or cheaper.
get your investment dollars to go farther in a downturn, position yourself to take off when the economy bounces or, as you say, look overseas/across the border for immediate returns. with other potential entrepreneurs taking the safe route during the downturn, you get a leg up. with the big dogs busy shoring up capital and avoiding new or non core projects, you get a head start.
and hey, productivity during a downturn can catalyze an economic bounce. with money being cheap, with investors looking for bargains… i dunno, sounds good in my head. and assuming we’re not on the edge of armageddon… 2012 is it? you got a few years…