SDR, I am on the frugal side overall but last month I purchased a 33k new CUV at msrp and 3 new iphone 13 promaxes for me, my partner, and my longest serving/suffering employee. That’s $1180 a pop with tax x 3.
My prior phone was the regular 11. 2 years ago it was 699 before tax, now Apple is selling the 11 new for $499. It is irrelevant that it is now an “old model” as price decreases is literally what deflation is.
The old car and phone were fine, I just wanted the best camera for my coming son and a car with the latest safety features. The pretax 1099 price point of the 13 promax is the same as Apple’s past few flagships, despite a ton of upgrades. We’ll also probably get one if those $1000 fancy strollers, ideally used, and then about $1500 for a postpartum doula.