In the article they do not define “rich”. Are they “rich” by Obama’s standards (i.e., the middle class in most big metro areas), or are they “rich” by Ty Webb/Judge Smails standards?
Not that it should matter either way. If you were holding on to a stock or other security that was tanking, would you hold on to it and watch it dwindle away, or get rid of it and cut your losses?