I think this depends a lot on your age, and the woman and man involved.
I tend to think a kiss is a nice way to end a good first date. Based on my experience, most women in their mid-to-late 20s feel the same way. But I tend to date liberal, college educated women, which may skew my sampling.
Frankly, if she doesn’t want to kiss you at the end of a first date, that may be a signal of lack of interest, unless she made it clear that she was interested, and just wanted to take things slow.