I fail to see in any way how this is related to a bailout mentality.
The cost of web services is dropping, primarily because the large amounts of competition and the costs associated with it are much lower.
Servers, bandwidth, power are all significantly cheaper today then they were 4-5 years ago. Your costs should be significantly lower then they were.
It also sounds like most of your work was done at the beginning, and right now it’s just maintenance mode. In that scenario what your seeing is only natural – high costs initially, that gradually decrease as time goes by.
