Go to edmunds.com and look under forums to see Toyota Corolla Prices Paid and Buying Experiences. That should give you an idea of what kind of deals people are getting. Just by taking a quick look I could see someone in SF Bay area just got a new 2009 Corolla LE for $16K out the door…if the dealer is asking for $17k plus tax, title, and liscense then that is not a good deal at all
I would search used ones first, but if you decide to go new you can also check the weekly ads in the UT for Mossey, Poway, Bob Baker…etc They always place 1-2 a week at great deals if you don’t care as much about options or color, but remember they can only deal that low on the specific ad car for the week as they get $ from toyota…basically a loss leader to get people in the door and fall in love with different color/options.