There’s lots of money to be made lending to the desperate and the needy. After all, loan sharks and pawn shops seem to do okay.
EDIT: I just looked at the website… This isn’t about making money from the desparate and needy — it’s about making money from the rich and gullible. Stay away from them! Unless, of course, you are them, in which case this probably isn’t the best forum to shill on.