Organic local and beautiful baby arugula at People’s Coop is 6.89/lb. A pound is a fairly large bag.
I also regularly see the giant clamshells of organic arugula for $5.
He either was overpriced or perhaps had micro-arugula, which is much more expensive.
I adore these microgreens however. Micro cilantro, broccoli, peas, red lettuce. They are generally around $30-40/lb, but taste so good that you don’t need dressing or toppings on it.
They are so objectively great I expect the price to decrease somewhat as they catch on.
By the way, when I purchased my rental house there was macro-arugula: several weedlike stalks that were 8 feet high and with central stems 2 cm in diameter. The leaves were still tender but it was ugly and overgrown so it had to go. Kale can also grow into 4ft tall bushes in our mild climate.