I don’t think you read the posting. It said the following:

“Virtually all health insurance plans could soon be required to offer female patients free coverage of prescription birth control”

It has nothing to do with the insurance industry making a decision to be, in your words “smart enough to know what’s good for them.” Nothing in this world is free; legislators simply decide who is going to pay for things. And most people prefer that someone else pay. And frankly, if it’s such a good idea why is it only prescription birth control for women? Why not all birth control used by women or men? Where’s the logic there?

And you know what? If we eliminated all babies, we wouldn’t even need birth control! What a savings.