Convenience and a short commute are #1 for me. And no, I don’t have kids. Right now I live and work in Mission Valley and I *walk* to work most days. I used to live in Temecula but got REALLY tired and bored living in the exurbs. Plus, living there my career options were a lot more limited. I would take an apartment in Mission Valley over a McMansion in the exurbs any day. Maybe that would be different if I had kids though.