To put this in perspective, I sold cars in graduate school — what a horrible experience — and since then I have hated car dealers in general.
Recently my wife and I purchased a new Mazda from Hine Mazda of Temecula. We were stunned. There was no pressure, and we got the price we wanted by simply calling our salesman the day after our test drive and he gave us his bottom line, via telephone, a few minutes later. He essentially gave us the “Costco” price, and paid us more for our trade in than we expected.
The whole experience was a 10 out of 10. This dealership apparently has decided to things the way Saturn does and simply not hassle people.