My apmex posting is trying to make the argument that buying gold is going mainstream… I don’t really know anything about the company in particular, but it looks like a “retail” outlet (to me). However they are listed on the first page of google for a variety of gold + silver keywords… so I am making a few assumptions
1) they really are experiencing an n-fold increase in business
2) they are focused on a retail level (small lots) to many buyers
I conclude the retail demand for gold is increasing because… everyone thinks that everyone else is getting in on it, so they should do, ergo bubble