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If I remember well, during the 1990 downturn the national builders weren’t as large. The market was much more fragmented with countless private companies. There’s been a lot of consolidation in the home buidling/RE industry but there’s still plenty more to be done.
In 1990 S&Ls made much of the development loans. The industry crashed and they had to be bailed out a taxpayers expense. Even S&Ls were a fragmented bunch with hundreds of them making loans to builders.
Lenders did not securitize their mortgage portfolios and shift risk to the extend they do now. And there was little activity in the exotic loan business. The subprime lenders are now big business and represent a big portion of lending.
Home building used to be a local business. I beleive that this is the first decade of truly national home building.