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The Quicken Loans guy Dan Gilbert, purchased my Cleveland Cavaliers around 2 years ago and the basketball arena is now known as “Quicken Loans Arena” or often just “The Q”.
He promised to bring a bunch of jobs to Cleveland at one point but I have no idea how that worked out.
The sad thing is that there are some naive people who actually think that is a legit home loan like they are building equity and paying off the home in the normal way.
That’s also how homebuilders are able to advertize that buying their houses “cost” less than rent.
I heard that Realtors use this line of selling to close deals all the time.