Cameron Hughes!! Costco’s answer to Charles Shaw. Most are actually $20-$40 wine bought from higher end wineries and sold exclusively at costco in the $10 range. They are numbered by lot, none are grown by cameron, he’s a broker, every costco get only a few dozen cases, once they are gone, that’s it, never again and sometimes they only last a few days. Then a few weeks later another one is released. Cool business model, no marketing, costco prepays for his entire stock.
I don’t know if costco makes much margin but the gimmick makes me drop into various costcos whenever I pass one just to see what they have. I am not quite to the point where i buy one and drink it in the parking lot in order to decide if i need to get back in line to buy a case but it is getting close. More than once I have retuned the next day only to find it sold out forever. There is a reason costco is the largest retailer of wine in the world and their latest trick will cement their position.
Don’t want to play the cameron hughes lottery, J. Lohr cab is always there, always about $12 and always good. Jump up to the wood crate area and, well, that area is like porn for me and I won’t even get started or I’ll need a shower.