San Diego Housing Market News and Analysis
OT- Optician = Hard sell sales
User Forum Topic
Submitted by Hobie on August 2, 2012 - 9:14am
I wear 'readers' with a low prescription just for the past several years. Go in, exam, pick out frame, pay $500 and leave asap. Expensive, but naively figured it was the normal cost.
This time was different. My optician looked like librarian from Nebraska. (just to give you a mental image of the situation)
She sits me down and takes out a blank piece of paper and starts her pricing. Fair enough. Before long the entire page was full of hand written arithmetic adding and deducting discounts. Digital lens, coatings, coatings, I'm getting confused. So I stop her and flip the paper over to start over. Mind you, my insurance will pay entire cost of std. glasses. Before long, same thing and the total is always $700 with all my discounts and insurance. Huh?
I'm getting worked by an optician using car sales techniques!!!
First, polycarbonate will block UV without a coating - upselling. Then all the math was purposefully deceptive. Small two row addition (230+60) which you agree with her total before she moves on. Same for each extra item. With a page full of calculations it is very easy to pick the wrong amount from a previous calc. But remember you have already 'agreed' the math is correct. That's the rub. With a page full of unlabeled math, just the numbers it is very easy to forget which total applied to each add-on service or discount.
Seems you never can let your guard down. Sad day when DDS, DVM, and now Optometrists are consistently treating their patients as a naive customer trying to upsell and play off their trust.
Walked out with just the prescription. Time to buy more Costco stock.
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